Elaina Garvin

Creative directed seasonal looks for Snapfish marketing. Designs would be used within email, website, print and ad creative to build a cohesive collection and strengthen the company's brand equity.

Role: Art Director

Designers: Hongsun Yoon, Shani Lyons & Laura Wiggins.

Project: Managed and creative directed 10-page eCatalog from the initial concept, to designing pages, and art directing in-house photographers on product shots.

Role: Creative Director / Designer

Photographer for in-house shots:
Jeff MacMillan & Ben Lucero
Photographer for on-location shots: Sherry Heck
Writer: Alison Messinger

Project: Creative directed animated emails in partnership with Creative Lift and in-house designers. Animation was used as a marketing tactic to try to set Snapfish emails apart from the rest of the inbox and draw attention and entice readers to click through.

Role: Creative Director

Designers: Julie Ng (Creative Lift), Hongsun Yoon, Kristin Cofer and Dan Cornell.

Project: Creative directed 20-page catalog from concept/brainstorm with the team at Creative Lift, to writing the brief, to designing pages. I facilitated all internal feedback to agency as well as attended and art directed on-location and in-house photo shoots. Production was brought in-house as a cost-savings for the company and we met our due date to the print vendor with time to spare,

Role: CD in partnership with Creative Lift

Snapfish team:
Photographer: Joe Quintana
Senior Designer: Gilda Harger
Writer: Andy Parker

Creative Lift team:
CD: Rachael Zak
Photographer: Sherry Heck
Stylist: Nissa Quanstrom

Project: In partnership with the team at Creative Lift, I art directed 20-page catalog from concept/brainstorm to writing the brief. I facilitated all internal feedback to agency as well as attended and art directed on-location photo shoots representing Snapfish's creative goals.

Role: AD in partnership with Creative Lift

CD: Rachael Zak
Photographer: Sherry Heck
Stylist: Nissa Quanstrom
Writer: Anne Speedie
 

I managed the initial concepting, facilitated all internal feedback to agency as well as attended and art directed photo shoots.

All products were shot blank and designs were added in post.

Role: AD in partnership with Creative Lift

CD: Rachael Zak
Photographer: Sherry Heck
Stylist: Nissa Quanstrom

Project: Designed landing page for introducing the Snapfish customer to newly launching beta site. Page was intended to lead existing customers through changes to the site and app.

Role: Senior Designer

Copywriter: Ann Speedie

Project: Art directed mobile marketing for the Snapfish App updates to reflect seasonal updates and new product introductions.

Role: Art Director
 

Partnered with UX team to design various category and product detail landing pages to work with our product lines in the new Snapfish brand. All pages were first designed in template view, then followed by mobile view. Templates needed to work responsively and with our existing marketing photography.

Role: Art Director

Designed landing pages for customers not yet familiar with Snapfish's newly launched site. Logged-in and logged-out pages were intended to ease customers into the rebranded site and explain what benefits the new site had for them.

Role: Senior designer

Copywriter: Andy Parker

Project: created ongoing banner campaigns using Cisco branding for internal web marketing groups.

Role: Senior Designer
 

Project: Designed marketing campaign for The Network, a Cisco internal website. Banners and social media posts were created to promote a documentary-style video series hosted by Cisco that takes you around the world for a look at how young professionals, entrepreneurs, artists and students are using connected technology to achieve goals and realize dreams. 

Role: Senior Designer